Push Gaming agrees “extensive content deal” with SoftSwiss
Player focused software development studio Push Gaming has added another new partner to its growing portfolio, having inked a content agreement with online casino software […]

Player focused software development studio Push Gaming has added another new partner to its growing portfolio, having inked a content agreement with online casino software brand SoftSwiss. The collaboration will see the Curaçao based iGaming company integrate directly with Push Gaming’s platform, which is licensed by the Malta Gaming Authority (MGA) and the United Kingdom’s Gambling Commission (UKGC), benefitting from the developer’s library of premium games, including its most recent release, Wheel of Wonders, along with the soon to be launched, Land of Zenith and Dinopolis. Like values: Partner Managers Team Lead for SoftSwiss, Nikita Keino, had this to say about the new collaboration…  “We aim to provide cutting-edge technology solutions to the sector to ensure the success of any iGaming project. So being able to offer products like those from Push Gaming aligns perfectly with these values. We have earned ourselves a name in the iGaming industry thanks to the professionalism of our team and expertise every step of the way, and this deal simply adds more of this for us. We’re really pleased to have them onboard.” Proper balance: The “extensive” content deal further marks Push Gaming’s significant growth in its continuing effort to extend its reach into even more jurisdictions with more top-tier operators. This latest partnership also sees the British supplier join in excess of 70 providers and more than 10,000 games featured in SoftSwiss’s impressive library. The deal will additionally serve to significantly boost the London-headquartered studio’s footprint across key European markets. Also commenting on the new partnership, Head of Sales for Push Gaming, Fiona Hickey, added… “Our core ethos is to put the player first, so we’re delighted with this deal that sees us collaborate with a brand like Softswiss which resonates with that. We’re an entertainment company at heart and we’re sure that this partnership is going to provide the right balance of player consideration both in terms of responsibility and offering the highest level of gaming satisfaction for those that love our signature experiences.” Growth spurt: Over the past 12 months, Push Gaming has been shortlisted for a number of EGR and SBC Awards, establishing itself as an in-demand slot supplier in the industry and has gained a reputation for developing some of the most entertaining titles. The studio also added more than 10 tier one partnership agreements in 2020, including such industry leaders as Norsk Tripping, LeoVegas, Gamesys, William Hill, and The Rank Group, and plans to further grow its global presence this year.
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